Artikel (51)
This study analyzes the structure, symbols, and cultural functions of the oral narrative Sagata within the Lampung Saibatin community using a semiotic and performative-observation approach. Data were collected through in-depth interviews with dalang performers, supporting narrators, and community me...
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 3 No. 1 (2026): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 45-53 | 2025
The purpose of this study is to evaluate the influence of marketing communications on people's interest in taking KUR. This study uses a quantitative approach and an associative research design. The study population consists of users and potential users of KUR. Purposive sampling is the sampling met...
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 3 No. 1 (2026): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 83-89 | 2025
This study aims to analyze the role of the “Suara Pangan” program of Radio Elshinta Palembang in promoting local food resources managed by local communities, and to identify the communication strategies, challenges, and opportunities in its implementation. Amid the rapid digital transformation o...
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 3 No. 1 (2026): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 23-32 | 2025
This study examines how the Suara Pangan program on Elshinta Radio Palembang represents urban farming as a modern, creative, and sustainable activity through a qualitative descriptive approach. The results show that production elements such as scripts, narratives, visuals, and editing play a signifi...
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 3 No. 1 (2026): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 14-22 | 2025
The purpose of this study is to examine how word of mouth (WOM) marketing strategies are implemented to increase consumer Confidence PT Asia Jaya Timbangan. The method used is a qualitative approach with descriptions, involving in-depth interviews and direct observation of consumers and the company....
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 3 No. 1 (2026): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 8-13 | 2025
This study aims to analyze the effectiveness of gamification and digital platform integration in enhancing 21st-century literacy among junior high school students in Indonesian language learning. The study is motivated by low student engagement, limited critical thinking skills, and inadequate digit...
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 3 No. 1 (2026): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 1-7 | 2025
Poetry is a literary work born from the feelings, experiences, and expressions of a poet. Understanding poetry means understanding its structure, not just its meaning. The unique language style and theme through an ironic approach, namely the discussion of death presented in this poem is the backgro...
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 2 No. 4 (2025): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 140-151 | 2025
This study aims to analyze the application of law and business ethics in the management of natural tourism in Indonesia. Using a descriptive qualitative approach, data were collected through interviews, observations, and literature studies conducted at the Mangunan Nature Tourism Park in Yogyakarta....
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 2 No. 4 (2025): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 132-139 | 2025
Viral culture and student a qualitative study of behavior of Nurdin Hamzah University student following trends on TikTok. This research examines the viral cultural phenomenon on the TikTok platform and how it influences the behavior of Nurdin Hamzah University students. Using a qualitative approach ...
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 2 No. 4 (2025): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 160-168 | 2025
Inovasi dalam pemasaran digital menjadi kunci utama dalam meningkatkan daya saing objek wisata modern seperti Trans Studio Mini Palembang. Di era media sosial yang terus berkembang pesat, pemanfaatan teknologi canggih untuk mengembangkan konten promosi bukan hanya kebutuhan, tetapi juga strategi pen...
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; Vol. 2 No. 4 (2025): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi; 152-159 | 2025