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The Impact of Brand Image, Product Quality, and Price on Ultra High Temperature (UHT) Milk Purchase Decisions Among Urban Consumers

Oleh: Andi Nurmasytha, I Putu Gede Didik Widiarta, Prihutomo Suharto

Perceptions of brand strength, product quality, and pricing increasingly shape urban consumer preferences for milk. This study examines the impact of brand image, product quality, and price on the purchase decisions of Ultra High Temperature (UHT) milk among urban consumers in Samarinda, East Kalima...

Penerbit: DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG • Publikasi: 06 March 2026

Relationship between Age and Number of Family Members of Dairy Farmers with Performance of Dairy Farmers in Kuningan Regency, West Java

Oleh: Restiasih, Sefiana Nur, Muatip, Krismiwati , Cahyo, Danang Nur

This study aims to analyze the relationship between farmers’ age and household size with the performance of dairy farmers in Kuningan Regency, West Java. The research employed a survey method involving 90 respondents, who were randomly selected from members of the Karya Nugraha Jaya Multi-Purpose ...

Penerbit: DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG • Publikasi: 06 March 2026

Analysis of the Potential and Conditions of the Buffalo Business Development Area in the South Coastal Area of the Greater Manggarai Area

Oleh: Tukan, Hendrikus Demon , Dalle, Nautus Stivano, Nurdin

The aim of this study is to analyze the density of buffalo livestock in the southern coastal area of Greater Manggarai based on the calculation of Location Quotient (LQ), to analyze the factors that influence farmers in the existence of buffalo livestock. This research was conducted from December 20...

Penerbit: DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG • Publikasi: 06 March 2026

Price Fluctuations and Market Dynamics of Chicken Meat in South Kalimantan: A Vector Autoregression Approach

Oleh: Apedro, Henggi, Azhar Syafiq Imanullah

Chicken meat is a key source of affordable protein in South Kalimantan, yet prices often swing around Ramadan and Eid. This study measures short-run market dynamics among chicken, eggs, and rice and quantifies price volatility using monthly retail data from January 2020 to December 2024. Log prices ...

Penerbit: DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG • Publikasi: 06 March 2026

Determinants of Indonesia’s Soybean Meal Imports: An Empirical Analysis for 1990–2022

Oleh: Sugiharto, Indra, Nur Cahyo, Danang, Sugiarto, Mochamad

Indonesia’s heavy reliance on imported soybean meal (SBM) as the primary protein source in the livestock feed industry, particularly the poultry sector, has become a strategic issue for national food security. This study aims to analyze the factors influencing Indonesia’s SBM imports during 1990...

Penerbit: DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG • Publikasi: 06 March 2026

Effectiveness of Shallot Peel Powder (Allium ascalonicum L.) as Feed Additive on Weight and Broiler Carcass Components

Oleh: Ramadhani, Anisa, Osfar Sjofjan, Nadia Kania

The research was conducted with the aim of determining the effectiveness of shallot peel flour on the weight of broiler carcasses and carcasses. The research was carried out from July – September 2024 at the Nutrition and Animal Food Laboratory of Universitas Brawijaya and in the internal cage of ...

Penerbit: DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG • Publikasi: 06 March 2026

Blood Profile of Joper Chickens with Application of Saga Leaf Extract (Adenanthera pavonina) in Feed

Oleh: Larasati, Nova Hidayati Diyah , Noor Asrianto, Yulinarsari, Alditya Putri

The purpose of this study was to evaluate the application of Adenanthera pavonina (Saga) leaf extract as a feed additive on the blood profile of Joper chickens. The experimental design used in this experimental study was a Completely Randomized Design (CRD) with four treatments and five replications...

Penerbit: DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG • Publikasi: 06 March 2026

Betaine Supplementation Enhances the Survival Rate of Japanese Quail by Modulating Intestinal Development and Reducing the Growth of Pathogenic Bacteria

Oleh: Pradista, Luthfi Adya, Ratriyanto, Adi, Prastowo, Sigit

This study investigated the effects of betaine supplementation on the intestinal development, microbiota composition, and survival rate of Japanese quail (Coturnix japonica) raised in a tropical environment. A completely randomized design was employed with three treatment groups: a basal diet (Contr...

Penerbit: DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG • Publikasi: 06 March 2026

Illegal Mining and Penal Law Enforcement in Lampung, Indonesia: Study for Environmental Justice and Governance

Oleh: Haris, Dzaky Muhammad

This article critically examines the effectiveness of penal law enforcement against illegal mining in Lampung Province, Indonesia, through a normative–empirical approach. Lampung is selected as the research locus because its illegal mining dynamics differ fundamentally from those of Indonesia’s ...

Penerbit: Faculty of Law, Universitas Lampung • Publikasi: 04 March 2026

Mangrove Ecosystem Greening Efforts in the Coastal Area of Purworejo Village, Pasir Sakti District, East Lampung Regency, Lampung Province

Oleh: Rinjani, Galuh, Maulid Wahid Yusup, Sri Wahyu Dwi Lestari Ningsih

Fisheries and Marine Conservation (Fic) is a community service activity in Purworejo Village, Pasir Sakti District, East Lampung Regency, focusing on mangrove planting. A total of 2024 Rhizophora sp. seedlings were planted with the theme “Improving Sustainable Ecosystem Through Mangrove Reforestat...

Penerbit: Agriculture Faculty, Universitas Lampung • Publikasi: 03 March 2026